Chi, president and CEO of Nexon America, Los Angeles. "Offering these exclusive game cards is an important first for a convenience chain and massively multiplayer online (MMO) publisher," said John H. This type of integration brings relevant content to consumers and provides 7-Eleven with a new way to use virtual worlds to expand its marketing. An animated version of a 7-Eleven store and an employee will appear in the popular MapleStory MMOG. Gamers can use the prepaid cards to redeem virtual in-game items and accessories within the MapleStory, Audition and upcoming KartRider games produced by Nexon.ħ-Eleven and Nexon worked with InComm, a technology firm that develops, markets and distributes stored-value gift and prepaid products, to add the Nexon gift cards to 7-Eleven's services category. division of major Asian online games company Nexon Group, to be the first convenience retailer in the United States to sell these cards. While many of these games are free to play, gamers can spend money to create the coolest avatar, a graphic or visual online identity.ħ-Eleven has an agreement with Nexon America Inc., the U.S. MMOGs can enable players to cooperate and compete with each other, as well as interact meaningfully with people around the world. The games are played on the Internet and feature at least one virtual world. One of the biggest global gaming phenomena, MMOG is a computer game that is capable of supporting hundreds or thousands of players simultaneously. 7-Eleven stores and their 24-hour operation make it more convenient for "Massively Multiplayer Online Game" (MMOG) fans to personalize their play with certain online games by offering the Nexon Game Card at its U.S.
is promoting a new videogame initiative that is less about hardware and software than it is about going on a virtual shopping spree.
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